The Five Ws
Content: This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What,...
View ArticleSocial Media on a Shoestring
Content: In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for...
View ArticleDoes Your Department Take the 'Social' Out of Social Media?
Content: It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as...
View ArticleWant more engagement? Dig deeper!
Content: It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement'– more likes, more comments, more submissions, more LOLs, more activity in...
View ArticleTime Management for Social Media
Content: Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for...
View ArticleThe Obsession with Best Practices
Content: One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional...
View ArticleWhat Kind of Experience Does Your Content Provide?
Content: There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core...
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What You Need to Know About Social Media Analytics Tools
Content: I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and...
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